I've had a most unusual experience as of late. While I am working alone at my cubicle, in a small office, I've been seeing a shadow out of the corner of my eye.
It's the kind of thing you notice when you are busy at the computer, and you sense that someone is behind you, looking over your shoulder.
If it were during the part of the workday when other co-workers inhabit the workspace, I would think nothing of it. As they tend to wanna chat or share the latest bit of news in thier life.
But this has been happening after the five o'clock whistle blows. After most of the peeps have left for the day.
I've tried several times to pretend that I did'nt notice someone standing directly behind me. Only to give in to the urge to see if anyone was actually there. But to no avail.
The company I work for was bought out by yet another larger company the year prior. And though it was like molasses in winter, the merger finally came through. And there was talk about the changing of the company logo, as well as the cultural icon that millions have grown up with. All of this really did'nt matter much to me, as I am not the one who sits in a corporate chair. I have no clue as to the value of advertising, though I suspect even the slightest change in any logo or trademark as well as an icon, must have been taken into consideration.
Afterall, when it comes to big business even the smallest infraction can leave a huge dent in an ever competitive market.
And we americans come to rely on the brands we know, or have become comfortable with.
But times have, and are changing. Out with the old, in with the new. I guess the trick is getting the consumer to adapt to the companies way of thinking.
I suspect the icon I am referring to, might be the one that shadows me as of late. I don't know why, as I am just a cog in the wheel as they say. I have no control over corporate matters, and would'nt want that job anyway.
It's alot like when as a child, my family went camping. And one of the visits made on that vacation was to a local fish hatchery located in the mountains, near the campsite we stayed in.
You could view how fish were raised , from fingerling to pan size, and adult up to grand-daddy. And there were even those coin vending things that, much like bubble gum, you could slip a quarter into and get a small amount of fish food. Usually in pellet form.
I was one who took pleasure in taking one pellet at a time, and just tossing it into a pool of trout, watching the huge commotion as several fish tried all at once to snatch the morsel tossed to them. And since they were bred in a hatchery, once released into a stream at a nearby campground, it was no surprise that the fish would hit even a bare hook. As they had been conditioned to strike first, ask later.
I don't know if any of this makes sense to you, but at times I wonder if we consumers are alot like hatchery fish. What with the advertising and the logos or icons we have grown accustomed to, are conditioning us in how we shop, and spend.
For whatever the reason that shadow visits me, I am only guessing that much like the quarter that is used to dispense the bubble gum, or fish food, the same princple applies here. As the company is unsure of making too big of a change all at once. Think of the trout raised in a hatchery, it's all they know. But a native trout is not one to act in such a way. Conditioning? Advertising? How do you think when it comes to something like this?
I know that the shadow will be making it's way elsewhere. Sooner or later, it will come to realize that I am not swayed in the least. Though I have no doubt, there will be new fish to feed.
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