Have the Perfect Yard Sale
How’d you like to get your share of $3 BILLION? That’s how much North Americans spend each year buying stuff at yard sales! If you’ve thought about hosting your own sale this summer, here are tips to help you grab the largest slice of the yard sale pie, according to Woman's World magazine.
Plan a 1-day only sale. Preferably on a Saturday because studies show that people who miss the first day of a yard sale will assume all the best stuff is sold. So they’ll be less inclined to stop for Day 2.
Serve free beverages. Like a cold glass of lemonade or iced tea. For one thing, a free drink will make people feel more welcome on your lawn and that’ll keep them milling around longer, checking out your stuff. The longer people stay, the more likely they are to buy!
Include at least one box marked “Bargain Bin.” That’s a tip from Cathy Pedigo, who wrote the book How To Have Big Money Garage Sales And Yard Sales. She says when people see the word “bargain” from the road, it attracts people who wouldn’t normally stop at a yard sale! Go ahead and offer something free from the box with every purchase, but never price it as “free” because people associate free with junk.
Get your stuff off the ground. Research shows that things sell for more money when they’re displayed high up – like on a picnic table. People naturally dismiss items that are lower down as junk. That’s why clothing displayed on a hanger can sell for FOUR TIMES the amount it would get when rumpled up in a box! Now, when it comes to prices: Mark everything in multiples of $20 or $0.25. First, it’ll be easier for you to make change when you only have to deal with bills and quarters. Psychologically, studies show it’s easier to part with one quarter, or one twenty, than it is to part with two dimes, or three fives.
Price everything 25% HIGHER than you want. People who shop at yard sales like the challenge of haggling for a bargain. So they’ll most likely try to negotiate a lower price anyway. So, if you price high to begin with, you’ll have a better chance of getting the price YOU really want.
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